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May 8, 2003

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Archies gets back to selling greeting cards

Smell The Difference Now, Says Archies: "Its back to basics for greetings card major Archies Ltd which now wants to focus again on its core competency. Earlier known as Archies Greetings & Gifts, the company had in the last few years diversified into a host of new areas. But now in a strategic decision, the company in an effort to arrest declining bottomline has decided to focus on only three core activities of retailing, paper products and gifts."
At least one company sees the light and decides to focus on what it does best. Seriously, extending a greeting card brand to deodorants and perfumes? A bit too far, methinks.

Posted by madman at May 8, 2003 1:29 PM